Achieving Market Dominance through Targeted Innovation

 Programme overview

 A compelling three-day workshop that generates a positive impact on individual and organisational performance.  Market dominance and organisational sustainability can only be achieved by mastering the capability of Right for Market (R4M).  The challenge of R4M is to continually introduce sought-after products and services at the right time and price into appropriate markets, supported by suitable supply chains. It demands the product portfolio is maintained with products and services updated, optimised, and retired as necessary.  All this is to be achieved without negatively impacting ecological or social systems!

 ‘Entrepreneurship’ drives attractive business opportunities, and ‘innovation’ delivers the relevant practical solutions.   These two organisational competencies underpin R4M capability. So if  your organisation is having trouble living up to its R4M potential it is likely that you haven’t yet got these competencies right.   This workshop offers the chance to significantly change things for the better!

 The three day workshop is run jointly by The Leadership Alliance and Westminster Business School, University of Westminster.  It is held at the Business School, based in Marylebone in central London on 17-19 June 2009.  Accommodation is included in the price of £1950.  There is a low cost option to extend the stay in London across the weekend.

For further information go to www.westminster.ac.uk/wbs/cpd or contact

THE LEADERSHIP ALLIANCE INC pasmith@tlainc.com or

WESTMINSTER BUSINESS SCHOOL  wbs-cpd@westminster.ac.uk

Content

 Through highly participative, no-nonsense sessions participants gain a deep understanding of the complexities of entrepreneurship and innovation, and sort out fact from fiction. The concept of entrepreneurship as the most critical aspect of R4M is established, including the role of the entrepreneur in developing knowledge-sharing networks where entrepreneurship and innovation are incubated and R4M implementation is best facilitated. Participants learn also how this approach not only develops innovative products and services but also enriches critical supply chain refurbishment.

 Contemporary ‘Communities of Practice’ called ‘Communities of Innovation’ (CoInv) are explored, looking at how they support sustainable innovation and enhance R4M capability.   ‘Innovation champions’, are the individuals who have the characteristics and motivation to act as the foundation for CoInv networks’ The use of network visualisation going on to identify these champions is explained.

 Opportunities are provided throughout the workshop for participants to reflect on the practical implications of the workshop on their organisations, and to plan the next steps for their organisations that will support the development of R4M strategies focused on sustainability and market dominance.

 Who’s it for?

Benefits

ECoakes